Eternly Website Terms of Service

Last Updated: 11 June 2026

These Terms of Service ("Terms") govern your access to and use of the Eternly marketing website located at https://eternly.io and any pages, content, forms, or resources available through that website (the "Website"). These Terms apply only to the public marketing website. They do not govern use of Eternly's logged-in application, app.eternly.io, or any software platform features that require an account. Separate terms will apply to the Eternly application.

In these Terms, "Eternly," "we," "us," and "our" mean EMF Ventures Pty Ltd trading as Eternly. "You" and "your" mean any person or organisation that accesses or uses the Website.

1. Acceptance of Terms

By accessing or using the Website, you agree to be bound by these Terms and our Privacy Policy. If you are using the Website on behalf of a company, venue, vendor, or other organisation, you represent that you have authority to act on behalf of that organisation in relation to your use of the Website.

You may not use the Website if you are under 13 years old. If you are under the age of majority in your jurisdiction, you may use the Website only with the permission and supervision of a parent or legal guardian.

The current version of these Terms will be posted on this page. Your continued use of the Website after changes take effect means you accept the updated Terms.

2. Description of the Website

The Website provides information about Eternly, a wedding coordination and venue operations product. The Website may include product descriptions, pricing information, feature pages, contact forms, images, screenshots, articles, resources, calls to action, and links to the separate Eternly application.

The Website is intended primarily for business users, including wedding venues, vendors, and other commercial partners. Some content may also be viewed by couples, guests, press, prospective employees, or members of the general public.

We make reasonable efforts to keep the Website available and accurate, but we do not guarantee that the Website will be uninterrupted, error-free, secure, or always up to date. We may change, suspend, or discontinue any part of the Website at any time.

The Website may include links to app.eternly.io. Those links are provided for convenience only. Creating an account, logging into the app, or using any app-side product functionality is outside the scope of these Terms.

3. Contact Form and Visitor Responsibilities

The Website currently allows visitors to contact us through a contact form. You are responsible for the information you choose to submit through the Website.

When using the Website or contacting us, you agree that you will:

• provide information that is accurate and not misleading;
• only submit information you have the right to provide;
• avoid submitting confidential, sensitive, regulated, or third-party personal information unless it is necessary for your enquiry;
• not impersonate another person or organisation;
• not use the contact form to send spam, abusive messages, malware, or unlawful content; and
• comply with all applicable laws.

Submitting a contact form does not create a customer relationship, partnership, employment relationship, or obligation for us to respond, although we aim to reply to genuine enquiries.

4. No Account, App, or Payment Terms

The Website does not require visitors to create an account. These Terms do not govern:

• account registration or login;
• use of the Eternly application;
• creation or management of wedding records, guest lists, vendor information, timelines, documents, or event data;
• subscriptions, per-wedding fees, payment processing, refunds, free trials, or billing;
• user-generated content inside the Eternly application; or
• APIs, integrations, or other product functionality.

Any such activities will be governed by separate terms, policies, order forms, or agreements made available for the Eternly application or other services.

5. Intellectual Property Rights

The Website and all content on it, including text, graphics, logos, icons, images, screenshots, layouts, design elements, software, code, videos, and other materials, are owned by Eternly or our licensors and are protected by copyright, trade mark, and other intellectual property laws.

Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to access and view the Website for informational purposes.

You must not, without our prior written permission:

• copy, reproduce, publish, distribute, sell, lease, sublicense, or commercially exploit any part of the Website;
• modify, adapt, translate, or create derivative works from the Website or its content;
• use Eternly's name, logos, trade marks, screenshots, or branding in a way that suggests endorsement or affiliation;
• remove, obscure, or alter proprietary notices;
• reverse engineer or attempt to extract source code from any part of the Website, except to the extent permitted by law; or
• use Website content to train, evaluate, or develop competing products or services, except where such restriction is prohibited by applicable law.

All rights not expressly granted are reserved.

6. Feedback and Enquiries

If you submit comments, ideas, suggestions, requests, or other feedback about Eternly or the Website ("Feedback"), you grant us a worldwide, perpetual, irrevocable, royalty-free licence to use, copy, modify, publish, and otherwise exploit that Feedback for any purpose without compensation or obligation to you.

You represent that you have the right to provide any Feedback you submit and that our use of it will not violate any third-party rights.

7. Prohibited Uses

You must not use the Website to:

• violate any applicable law, regulation, or third-party right;
• send spam, unsolicited communications, abusive messages, threats, harassment, or unlawful content;
• submit false, misleading, fraudulent, or impersonated enquiries;
• transmit malware, viruses, harmful code, or other destructive material;
• interfere with, disrupt, overload, or compromise the Website or related systems;
• attempt to gain unauthorised access to any system, account, database, or network;
• bypass, disable, or test the vulnerability of security measures without authorisation;
• scrape, crawl, harvest, or extract data from the Website in a way that is excessive, automated, or harmful;
• use the Website or its content to compete with Eternly or misrepresent our product;
• infringe intellectual property, privacy, publicity, or other rights; or
• encourage or assist anyone else to do any of the above.

We may block, restrict, or investigate access to the Website if we reasonably believe these Terms have been violated or if access presents a security, legal, operational, or reputational risk.

8. Third-Party Websites and Tools

The Website may contain links to third-party websites, services, platforms, or resources, including the separate Eternly application. We may also use third-party service providers to host the Website, operate forms, deliver email, measure performance, understand visitor behaviour, improve our services, support marketing activity, and run internal workflows.

We are not responsible for third-party websites or services, including their content, availability, security, privacy practices, or terms. Your use of third-party websites or services is at your own risk and may be governed by separate terms and policies.

9. Privacy and Data Protection

Our collection, use, disclosure, and protection of personal information is described in our Privacy Policy, which is incorporated into these Terms by reference.

9.1 Website Data We May Collect

When you use the Website, we may collect:

• information you provide through the contact form, such as name, email address, organisation, role, message, and any other information you choose to submit;
• technical and usage information, such as IP address, browser type, device information, pages viewed, referring pages, approximate location, timestamps, interactions, and diagnostic data;
• cookie, pixel, local storage, and similar technology data; and
• communications metadata relating to enquiries, demos, support requests, or business conversations.

9.2 Analytics, Marketing, and AI-Assisted Tooling

We use third-party and internal tooling to operate, measure, secure, and improve the Website and our services. This may include analytics tools, session and performance measurement tools, advertising or business-to-business marketing tools, customer relationship management tools, email tools, automation tools, and AI-assisted workflows.

AI-assisted workflows may help us summarise enquiries, route messages, analyse trends, improve support, draft responses, identify product opportunities, or improve our marketing and services. We aim to use such tooling responsibly and in line with our Privacy Policy. You should not submit sensitive personal information through the Website unless we specifically ask for it.

9.3 Australian Privacy

Where the Privacy Act 1988 (Cth) and Australian Privacy Principles apply, we will handle personal information in accordance with those requirements. Depending on your circumstances, you may have rights to access or correct personal information we hold about you and to complain about how we handle personal information.

To make a privacy request, contact us at hello@eternly.io.

9.4 GDPR Notice for EEA and UK Visitors

If GDPR or UK GDPR applies to our processing of your personal data, our legal bases may include:

• your consent, such as where required for certain cookies or marketing communications;
• our legitimate interests, such as improving the Website, responding to enquiries, measuring performance, securing the Website, and developing our services;
• taking steps at your request before entering into a contract; and
• complying with legal obligations.

Subject to applicable law, you may have rights to request access, rectification, erasure, restriction, portability, or objection to processing of your personal data. You may also have the right to withdraw consent where processing is based on consent and to lodge a complaint with your local supervisory authority.

Personal data may be processed in Australia and other countries where we or our service providers operate. Where required, we use appropriate safeguards for cross-border transfers.

9.5 CCPA/CPRA Notice for California Visitors

If California privacy law applies, you may have rights to know, access, correct, delete, or receive a copy of certain personal information, and to be free from discrimination for exercising those rights.

We do not sell personal information. We also do not knowingly sell or share personal information of visitors under 16. If our use of cookies or marketing technologies is considered a "share" under California law, we will provide required notices and choices in our Privacy Policy or cookie interface.

To make a California privacy request, contact us at hello@eternly.io.

9.6 Cookies and Similar Technologies

The Website may use cookies, pixels, local storage, and similar technologies for functionality, analytics, security, performance measurement, marketing measurement, and service improvement. At present, we do not maintain a separate cookie policy or cookie consent banner. You can control some cookies and tracking technologies through your browser settings and device preferences.

10. Informational Content Only

Content on the Website is provided for general informational and marketing purposes only. While we try to keep information accurate and current, we do not warrant that Website content is complete, reliable, current, suitable for your needs, or free from errors.

Product descriptions, screenshots, pricing, feature lists, availability statements, timelines, testimonials, and other Website content may change without notice. Nothing on the Website creates a binding quote, offer, service level commitment, warranty, or obligation unless confirmed in a separate written agreement signed or accepted by Eternly.

11. Disclaimers and Limitations of Liability

To the maximum extent permitted by applicable law, the Website is provided "AS IS" and "AS AVAILABLE" without warranties of any kind, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, availability, and security.

We do not warrant that the Website will be uninterrupted, secure, error-free, free of harmful components, or that defects will be corrected.

To the maximum extent permitted by applicable law, Eternly and its officers, directors, employees, contractors, agents, affiliates, and licensors will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, goodwill, data, business opportunity, or business interruption arising from or related to your use of the Website.

To the extent permitted by law, our total aggregate liability for claims arising out of or relating to the Website or these Terms will not exceed AUD $1,000.

Nothing in these Terms excludes, restricts, or modifies any rights, guarantees, warranties, or remedies under the Australian Consumer Law or other applicable law that cannot be excluded, restricted, or modified by agreement. Where permitted, our liability for breach of any non-excludable guarantee is limited to the resupply of the relevant service or the cost of having the service supplied again.

We are not responsible for any delay or failure to perform due to events outside our reasonable control, including natural disasters, pandemics, epidemics, labour disputes, war, terrorism, civil unrest, government action, utility failures, internet outages, cyberattacks, hosting failures, or third-party service interruptions.

12. Indemnification

To the maximum extent permitted by law, you agree to indemnify and hold harmless Eternly and its officers, directors, employees, contractors, agents, affiliates, and licensors from and against claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or related to:

• your use or misuse of the Website;
• information, messages, Feedback, or other material you submit through the Website;
• your violation of these Terms;
• your violation of applicable law; or
• your violation of any third-party rights, including privacy or intellectual property rights.

We reserve the right to assume the exclusive defence and control of any matter subject to indemnification, and you agree to cooperate with our defence of that matter.

13. Suspension and Termination of Website Access

You may stop using the Website at any time.

We may suspend, block, restrict, or terminate your access to all or part of the Website at any time, with or without notice, if we reasonably believe:

• you have violated these Terms;
• your access creates a security, legal, operational, or reputational risk;
• your conduct is harmful to us, the Website, other users, or third parties; or
• we need to do so to comply with law or protect the Website.

Because the Website does not create user accounts, termination of Website access does not delete contact form submissions or other information we may hold. Data retention and deletion requests are handled under our Privacy Policy and applicable law.

Sections that by their nature should survive termination will survive, including intellectual property, feedback, privacy, disclaimers, limitation of liability, indemnification, dispute resolution, and general provisions.

14. Dispute Resolution and Arbitration

14.1 Governing Law

These Terms are governed by the laws of Australia and, to the extent a state or territory law must be selected, the laws of Queensland, Australia, without regard to conflict of law principles.

14.2 Informal Resolution First

Before starting arbitration or court proceedings, you and Eternly agree to first attempt to resolve the dispute informally. The party raising the dispute must send written notice describing the dispute, the relief sought, and contact details for response.

Notices to Eternly must be sent to hello@eternly.io. We will use the contact details available to us to send notices to you.

The parties will then attempt in good faith to resolve the dispute for at least 30 days.

14.3 Mandatory Arbitration

If the dispute is not resolved through informal resolution, you and Eternly agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Website will be resolved by binding arbitration before court proceedings, except as set out below or where prohibited by applicable law.

The arbitration will be conducted in English by a single arbitrator under the ACICA Arbitration Rules or another arbitration provider agreed by the parties. The seat of arbitration will be Brisbane, Australia. The arbitration may be conducted remotely unless the arbitrator determines that an in-person hearing is necessary.

14.4 Exceptions

Either party may seek urgent injunctive or equitable relief in a court of competent jurisdiction where necessary to protect intellectual property, confidential information, security, or other rights. Either party may also bring a claim in a small claims tribunal or court if the claim qualifies and applicable law permits it.

Nothing in this section limits rights that cannot be limited under the Australian Consumer Law or other applicable law.

14.5 Class Action Waiver

To the maximum extent permitted by law, you and Eternly agree that disputes will be resolved only on an individual basis. You and Eternly waive the right to bring or participate in any class, collective, representative, or group proceeding, except where such waiver is not permitted by applicable law.

15. Changes to These Terms

We may update these Terms from time to time. When we do, we will update the "Last Updated" date above. If changes are material, we will make reasonable efforts to provide notice, such as by posting a notice on the Website or using another appropriate communication method.

Unless a later effective date is stated, updated Terms take effect when posted. Your continued use of the Website after updated Terms take effect means you accept the updated Terms.

16. General Provisions

These Terms, together with the Privacy Policy and any other policies referenced in these Terms, are the entire agreement between you and Eternly regarding the Website.

If any provision of these Terms is found invalid, illegal, or unenforceable, the remaining provisions will remain in effect, and the invalid provision will be interpreted or replaced to best achieve its intended effect.

Our failure to enforce any provision of these Terms is not a waiver of our right to do so later.

You may not assign or transfer these Terms without our prior written consent. We may assign or transfer these Terms in connection with a merger, acquisition, financing, corporate reorganisation, sale of assets, or by operation of law.

Nothing in these Terms creates any agency, partnership, joint venture, employment, fiduciary, or franchise relationship between you and Eternly.

Headings are for convenience only and do not affect interpretation.

You consent to receive communications from us electronically, including by email or by notices posted on the Website.

17. Contact Information

If you have questions about these Terms, please contact us:

• Company: EMF Ventures Pty Ltd trading as Eternly
• Website: https://eternly.io
• Email: hello@eternly.io
• Legal Notices: hello@eternly.io
• Privacy Requests: hello@eternly.io
• Support: hello@eternly.io

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